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Customer Campaign Analyst

Date posted 27/06/2022
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Area
Reading
Work location
Dual Location - Home & Reading Office
Contract type
Full-time
Hours per week
37.5
Shift pattern
Standard working week

Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.

Customer Value Management (CVM) is a team sitting in Three’s Commercial function and is responsible for managing value in the customer base through below the line, lifecycle driven marketing campaign activity.

This role plays a key role in supporting the CVM squad in meeting its deliverables operating in the agile delivery model.

You will be responsible for supporting the Senior Manager in providing accurate programme forecasting, campaign performance reporting and tracking of the value realised by CVM initiatives in the customer base.

You will produce key reports and deep dive analysis on campaign and programme activity, presenting insight and recommendations to a number of stakeholders and forums across the business.

  • Delivery of forecasting and campaign measurement planning for CVM programmes and initiatives.
  • Implements, monitors and delivers campaign reporting and analytics.
  • Evolves the capability and impact of the CVM team through the delivery of campaign analytics and reporting for CVM squad initiatives.
  • Measures CVM contribution to key KPIs including margin, sales/upgrades, churn, sales to costs and ROI.
  • Produces programme performance analytics with clear recommendations for opportunities to maximise performance.
  • Supports ongoing development of the analytics capability through requirements setting, tools development and new implementations.
  • Degree in a quantitative discipline (e.g. statistics, economics, computer science, mathematics, physics).
  • Previous experience of CRM/CVM/Cust Marketing analysis for a B2C company.
  • Experience of CRM analytical experience using query tools such as SQL, R or Python and reporting tools such as MicroStrategy, Tableau or Power BI.
  • Experience of working with a CRM Management System (preferably Adobe or another eg: Salesforce, IBM Unica).
  • Design and implementation of predictive models, segmentation and campaign targeting criteria.
  • Experience setting up rigorous testing approaches and analysing results for statistical relevance.
  • Experience articulating business questions and using mathematical techniques to arrive at an answer using available data. Experience translating analysis results into business recommendations.
  • Curious individual who is continuously learning and evolving their technical skills and their understanding of customer behaviour and passionately shares their knowledge with others.
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