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Job ID Location Work Location
2102OI Reading Dual Location - Home & Reading Office
Job Type Contract Type Hours Per Week
Professional Full-time 37.5
Shift Pattern Closing Date
Standard working week N/A

This role must create, coordinate and maintain the Business GTM plan for 2021/22 working with a rolling 12-month view and detailed 6 month plan. The plans will include all activity to ensure timely and effective launch activations across the business unit; launch milestones, new capability drops, trading promos, alignment with consumer plans as appropriate, coordinated segment and channel activity in accordance with Business goals, priorities and budgets. Works closely with Business GTM and Execution Manager as well as Sales, Trading, Proposition, Sales Enablement, Customer Service and Marketing to align Business activity on a quarterly and annual basis.

This role will use insights to support the GTM strategy, using customer lens to ensure all items on the roadmap deliver against customer needs and expectations and supports the trading plan. This role needs to balance the demand planning process to ensure appropriate resource is available (through MCB process), that the timings deliver the numbers required and project management the whole process, through the weekly business circle meeting.

This role must create, coordinate and maintain the Business GTM plan for 2021/22 working with a rolling 12-month view and detailed 6 month plan. The plans will include all activity to ensure timely and effective launch activations across the business unit; launch milestones, new capability drops, trading promos, alignment with consumer plans as appropriate, coordinated segment and channel activity in accordance with Business goals, priorities and budgets. Works closely with Business GTM and Execution Manager as well as Sales, Trading, Proposition, Sales Enablement, Customer Service and Marketing to align Business activity on a quarterly and annual basis.

This role will use insights to support the GTM strategy, using customer lens to ensure all items on the roadmap deliver against customer needs and expectations and supports the trading plan. This role needs to balance the demand planning process to ensure appropriate resource is available (through MCB process), that the timings deliver the numbers required and project management the whole process, through the weekly business circle meeting.

  • Create, communicate and execute the go to market plan for Three Business working closely with all Business functions including Trading, Propositions, Sales, Sales Operations
  • Create and maintain annual plan, and detailed quarterly plan
  • Manage, drive, optimise best use of multiple £m marketing budget
  • Create strategic GTM approach into the market for the next 2 years
  • Drive brand positioning and evolution, working as the key interface into the Brand team
  • GTM process creation and management

Accountable for

  • Development & delivery of Business GTM plan
  • Marketing effectiveness and efficiency in achieving business targets
  • Brand awareness and consideration
  • Efficient GTM process creation and management

  • Understanding of the needs B2B market and channels
  • An ability to work at both strategic and tactical levels, balancing both short term and long term needs
  • Ability to work collaboratively and align teams across propositions, trading, sales enablement, sales and marketing
  • Proactive, problem solver who works well in a team to deliver exceptional results under time constraints
  • First class presentation and communication skills
  • Brilliant stakeholder management
  • Strong decision maker
  • 5 years + experience in strategic marketing/GTM roles with budget responsibility
  • Deep level of understanding of the GTM dynamics within a multi-channel operator in B2B
  • Up-to-date expertise in marketing, digital tools and GTM strategies
  • Creative, structured, problem solver and with excellent verbal communication skill
  • Start-up or scale-up experience preferred

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