Copywriter - SMARTY

SMARTY exists to take the ‘malarkey’ out of mobile. No smoke. No mirrors. No spin. Just clear, transparent, and flexible connectivity – all at a fair price. We’re the network gives people the upper hand when many others don’t. 

As a result, when it comes to copy, we’re a brand that gets to the point and cuts out complexity for customers, with a sprinkling of mischief thrown in for good measure. This year, we’re tightening up our tone of voice across touchpoints and landing SMARTY’s tone consistently. We’re looking for discerning, creative wordsmith to help us do it.

We have built something special at Three: an in-house agency that is re-energising the brand and is taking our marketing effort to new heights.

A strong creative in-house team is pivotal to this. We are seeking a talented Creative Copywriter to join our in-house agency and play a crucial role in developing and maintaining our brand identity. The ideal candidate is a wordsmith who can craft engaging and persuasive content across various channels to help realise our creative ambitions for the brand. 

As part of our in-house creative team, you'll have the opportunity to shape and amplify our brand voice, creating compelling content that resonates with our diverse audience.

This role will work within the wider agency creative team, reporting into a Senior Creative, and generating and developing ideas to the exacting standards of our Executive Creative Director. 

Success will be an extension of the IHA’s remit over time, taking on higher profile briefs as we prove our capability to the business. The right candidate will be up for that challenge and will give as much love to digital retail promotions and always-on social content as to above the line advertising. 

• Create the conditions for the success of the in-house agency. Deliver against our creative ambitions for the brand working to the In-House Agency’s plan for how this will be achieved and by using your creative knowledge and experience, ability and personality. To achieve this, be pro-active at all times: bring energy, share ideas and help make this a team that talented people want to be a part of.
• Deliver high quality work. Spark, generate and develop fresh creative ideas and deliver against the standards set for the work across creative, design and production in all channels and for all types of assets. Treat every brief as an opportunity, whilst working within agreed timelines and budgets and at times working with ideas generated by our external agency partners. Articulate how the work will work and enhance the brand in the mind of our customers and potential customers. Be accomplished in presenting the work to demonstrate why it is right and practical to execute. And be proactive and fully accountable for your deliverables and deadlines.
• Collaborate with the IHA team, its internal customers and external partners. Build strong relationships with the rest of the IHA team, as well as with external agency partners, showing respect for the contribution of each discipline and everyone. Develop positive relationships with marketing and other roles that brief the IHA. You will take direction well, but also be passionate about pushing boundaries in the work and be prepared to voice an opinion. It is important to be a good communicator who can express their needs clearly.
• Help the In-House Agency run efficiently and effectively Support agreed ways of working, taking direction as appropriate, to work efficiently and effectively. Make good use of systems, tools and processes designed to help you achieve this. Demonstrate respect for all functions of the IHA and show due regard for timelines, budgets and other constraints inherent in the brief.

• Proven experience as a Creative Copywriter, within advertising and marketing or related industry
• Experience of working in a fast-moving creative environment that delivers consistently high-quality creative output across Brand, all channels of Marketing Communication, Retail estate, Packaging, UX and Digital Content.
• Strong portfolio showcasing a diverse range of writing styles and successful campaigns 
• Excellent understanding of brand development and storytelling
• Exceptional communication and interpersonal skills

• The salary range for this role starts at £37,200, the exact salary will differ by job and experience
• A performance based annual bonus & an additional 'flexible allowance' to spend on additional benefits, topping up your pension, or to be added to your salary.
• Hybrid working between your home (2-3 days a week) and our brand new Reading HQ office at Green Park (2-3 days a week)
• 28 days annual leave + 8 bank holidays + 3 personal days annually, which increases with length of service.
• Private Medical Insurance, Life Assurance and Income Protection.
• Free mobile phone package & unlimited sim-card
• Free on-site car parking 
• Plus lots more including wellbeing and learning & development benefits!

Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.

At Three we have a hybrid working arrangement in place as standard for office based employees, where employees work from a mix of office based location and working from their home in the UK to carry on their role.

Excluding retail, core hours at Three are between 10:00 and 16:00, with operating hours between 08:00 & 18:30. This allows employees to have a start time between 08:00 and 10:00 and finish time between 16:00 and 18:30.