Customer Campaign Specialist

The Customer Value Management (CVM) team at Three is a dynamic and growing team. Three is investing in an exciting large scale transformation programme which will give us access to world class customisation and decisioning tools, setting the CVM team up to deliver highly personalised campaigns across all customer lifecycle stages.  This role is for a CVM Campaign Specialist to work in the Operational Communications squad.  The Ops Comms squad is responsible for the successful management and delivery of multiple commercially and legally critical campaigns, and programmes of work. You will play an important role in supporting with the successful delivery of some of Three’s most critical campaigns.

On a daily basis, you will work with cross-functional teams across the Business (Go To Market, Marketing, Contact Centre, CVM, Legal teams etc.) on a wide range of operational and regulatory campaigns and programmes. You will support with the co-ordination of the delivery effort and will attend planning, GTM forums, incident meetings, etc.

You will assist with scoping and briefing of technical aspects of campaigns with complex delivery elements and automation requirements. Some of our campaigns require working reactively and at pace to support with unplanned activity, this is in addition to the planned programme of work. You will be responsible for gathering and documenting all necessary campaign sign offs across channels for final approval before deployment.  You will support in the running of always-on programmes such as regulatory welcome programmes.

This is a great opportunity for someone who is keen to start or grow their skills in a CVM team.  You will have the opportunity to build a robust campaign management skill set including a very thorough grounding in the regulatory aspects of customer campaigns e.g. GDPR, ASA and marketing permissions.

• Brief, coordinate and engage with cross functional teams to enable delivery of CVM programmes/activity.
• Document processes to ensure compliance with multiple regulatory obligations relating to customer campaigns.
• Prepare, brief and assist with budget/PO management for external partners e.g. email agency, printer.
• You will be required to follow best practice process for Governance, including peer review, proofing, link testing.
• With training, if necessary, you will create and monitor trackable links and will input results into campaign documentation to ensure it is kept up to date.
• Support with implementation of correct data segmentation logic as defined by manager.
• Support with adherence to all regulatory body rules for direct communications.
• Produce required campaign documentation e.g. campaign summaries, timing/comms/testing plans.
• Continuously identify and drive improvements in programmes and their delivery for optimal performance.

• Experience of supporting with the delivery of direct customer campaigns.
• Experience of supporting with the technical delivery of automated and personalised customer communications.
• Customer Relation Management or Customer Vendor Management experience in B2C organisations and / or agency side.
• Experience of regulatory and/or telco campaign management is not essential, though an interest in these areas is essential.

What you'll receive in return…

• Competitive annual salary, a performance based annual bonus & an additional 'flexible allowance' to spend on additional benefits, topping up your pension, or to be added to your salary.
• Salary range for this role start's at £37,200, and exact salary will differ by job and experience
• Hybrid working between your home (2-3 days a week) and our brand new Reading HQ office at Green Park (2-3 days a week)
• 28 days annual leave + 8 bank holidays + 3 personal days annually, which increases with length of service
• Private Medical Insurance, Life Assurance and Income Protection
• Free mobile phone package & unlimited sim-card
• Free on-site car parking (including electric!)

.... Plus lots more including wellbeing and learning & development benefits!

Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.

With that in mind, if you do not ‘tick every box’ in the job advert above, there are likely other valuable attributes and skills you have that would make you a great addition for the team. So, if you feel this role is for you, then please apply! We are committed to equality in employment and growing a diverse workforce. We embrace those of any race, gender identity, sexual orientation, age, religion, disability, marital status, family status or civil status and we want our teams to reflect this!

We are a Disability Confident Committed Employer. Need any reasonable adjustments? Let us know when you apply so we can support you throughout the interview process.

At Three we have a hybrid working arrangement in place as standard for office based employees, where employees work from a mix of office based location and working from their home in the UK to carry on their role.

Excluding retail, our core hours at Three are between 10:00 and 16:00, with operating hours between 08:00 & 18:30. This allows employees to have a start time between 08:00 and 10:00 and finish time between 16:00 and 18:30.