Enterprise Digital Growth Lead

Enterprise Digital Growth Lead

Location: Newbury HQ + *Hybrid working 

Working Hours: Full time 37.5 hours per week – Mon – Fri 

*Hybrid We believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week. You should work with your line manager to understand what their expectations are for you, your specific role and your team. 

Who We Are 

We’re here to build a network the UK can count on – one that connects people, places and potential. Because no matter where you live, what your background is, or how you get online – we think everyone deserves the same chance to stay connected, and with VodafoneThree, that future’s being built – today. 

We’re creating more than the UK’s best network. We’re helping close the digital divide, empower communities and drive meaningful progress. 

We believe that everyone should feel they belong. Whoever you are and whatever your story, there’s space for you here. We’re building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves. 

You’ll join a team that genuinely cares – about each other, about our customers, and about the future we’re building. From day one, you’ll be welcomed, valued and encouraged to bring your whole self to work. 

Why VodafoneThree 

Join us and you’ll be at the heart of change. That means building responsibly, investing sustainably and creating opportunities that last. 

We’re not just expanding connectivity; we’re reimagining what a connected nation looks like. With £11bn invested in 5G and digital infrastructure, your work will directly power businesses, services, and communities across the country. 

You’ll work on real challenges, with real impact, across every corner of the country. Wherever you join us, whatever your role, you’ll be helping to build a future that works better for everyone. 

We move at pace, because what we’re building matters – and we’re learning as we go. We’re proud of the progress we’ve made, but we’re just getting started. 

The Enterprise Digital Growth Lead is the digital growth lead across the SME, Large Business, Public Sector and Indirect customer segments, using insight, optimisation and cross-functional collaboration to own engagement, conversion and lead generation across digital platforms.

The role will partner closely with senior stakeholders across Commercial, Product, Marketing, Sales, and Business Digital to shape segment and commercial priorities across digital journeys. It will play a strategic role in go-to-market activity, proposition development, campaigns, and trading plans, ensuring digital experience considerations are embedded from the outset, performance is measured effectively, and business objectives are translated into coordinated execution. The role will also help shape connected digital journeys that support email nurture and marketing automation, improving how customers and prospects progress through relevant, personalised experiences across channels and touchpoints.

This is a high-impact role requiring strong stakeholder management, sound commercial judgement, and the ability to drive outcomes through influence. The role will own the interpretation of weekly and monthly performance insights, identifying customer pain points, performance gaps, trading risks, and growth opportunities and act as the connector to translate into clear strategic priorities and high-quality briefs that enhance the customer experience and deliver stronger commercial outcomes.

What you'll do

• Digital Growth Strategy: Define and evolve the digital growth strategy for Enterprise customer segments, ensuring strong alignment with commercial priorities and measurable business outcomes. Translate business targets into clear, integrated digital performance plans spanning demand generation, conversion, sales growth, and customer experience. Identify and prioritise opportunities to strengthen digital channel performance, accelerate growth, and increase the digital channel’s contribution to overall commercial results.
• Segment Digital Performance Leadership: Lead the assessment of digital performance across core commercial and customer measures, including engagement, lead generation, conversion, sales contribution, lead quality, assisted sales influence, and end-to-end journey effectiveness. Use performance insight to shape priorities, challenge underperformance, and drive continuous improvement.
• Commercial and Trading Alignment: Represent Business Digital in senior commercial, trading, and go-to-market forums for Enterprise segments. Provide a clear view of performance, emerging risks, growth opportunities, and recommended interventions, ensuring digital priorities are reflected in wider commercial decision-making.
• Email Nurture and Marketing Automation Support: Support the Commercial team create digital journeys required for email nurture campaigns and marketing automation, helping ensure customers and prospects move through relevant, connected experiences across digital touchpoints.
• Insight-Led Opportunity Identification: Work closely with analytics, insight and optimisation specialists to identify customer behaviour trends, channel performance issues, journey friction and growth opportunities.
• Digital Sales Briefing: Translate commercial priorities and performance insight into clear briefs for Digital Sales and Product Owners, ensuring changes are focused on improving both customer experience and commercial performance.
• Stakeholder Influence: Build strong working relationships across Commercial, Product, Marketing and Sales to drive joined-up digital experiences for Enterprise business segments.
• Performance Governance and Reporting: Own the weekly and monthly performance narrative for Enterprise segments, including trading packs, senior stakeholder updates, and clear recommendations for action. Ensure reporting provides a concise view of performance, accountability, risks, opportunities, and required decisions.

Who you are

• Strong understanding of digital performance management across complex B2B customer journeys, including engagement, lead generation, conversion, assisted sales and sales contribution to commercial outcomes across web, apps and portals.
• Strong commercial awareness, with the ability to influence Enterprise business priorities, trading performance, proposition activity, sales channels and growth objectives.
• Significant experience working across go-to-market activity, including launches, campaigns, proposition roll-outs, trading plans and digital readiness.
• Highly proficient using data, insight and performance trends to identify risks, opportunities, customer pain points and areas for improvement.
• Strong understanding of digital customer journeys across acquisition, retention, lead capture, assisted sales, email nurture and marketing automation journeys.
• Experience working cross-functionally with senior stakeholders across Commercial, Product, Marketing, Sales and Digital.
• Strong communication, influencing and stakeholder management skills, with the ability to translate complex performance insight into clear actions, briefs and recommendations.
• Digital/marketing experience of the Enterprise customer segments, competitor activity and the wider business telecoms market, including how business customers research, compare and buy products and services.

Worried that you don’t meet all the desired criteria exactly?  

We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in. 

Closing Date: 02.09.26

Recruiter Name: Callum Jones

Recruiter Email: callum.jones@vodafonethree.com

Need to know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee-led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email careers@vodafonethree.com for guidance.

We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.

During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.

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